Resume Tips
Resume Tips for Marketing Managers
Marketing resumes live or die on numbers. Hiring managers want to see which channels you ran, what you spent, and what came back. ATS filters look for channel and tool keywords.
Anchor each bullet in a metric
Use pipeline, revenue, CAC, conversion rate, traffic, or engagement. Pair the metric with budget or scale so the reader can judge it.
- Weak: Managed social media and email campaigns.
- Strong: Ran a $60K/quarter paid and lifecycle program; cut CAC 22% and grew email-sourced revenue from $180K to $310K in 12 months.
List channels and tools in plain words
Use the wording from the posting: SEO, SEM, paid social, email marketing, content marketing, HubSpot, Google Analytics, Marketo, Salesforce.
Show ownership of budget and team
State budget owned, team size, and agencies you managed. Management roles are filtered on this.
Include one campaign story
One bullet describing a campaign from goal to result stands out more than a long list of channels. Say the goal, the approach, and the number it moved.
FAQ
Should I include a portfolio link on a marketing resume?
Yes, a short link to a portfolio, case studies, or a LinkedIn profile is useful. Keep it plain text in the header so ATS software reads it.
How do I show results when I cannot share exact numbers?
Use relative changes, such as grew 3x, cut cost by about a quarter, or ranges, and say what the baseline was.
What keywords matter most for marketing manager roles?
The channels, tools, and metrics repeated in the posting. Use the free ATS checker with the job description to see which ones you are missing.